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virtual and augmented reality | designboom.com

virtual reality or VR refers to the use of computer technologies that create realistic images, sounds and sensations that reference a real or imaginary environment. users are inserted into these environments via specialized displays screens and other devices. augmented reality or AR is the live manipulation of a real world environment using computer generated sensory input, in which the users view of reality is modified either directly or indirectly.

somepeople's playful VR installation provides personal space in busy urban environmentssomepeople's playful VR installation provides personal space in busy urban environments

sep 04, 2019

somepeople’s playful VR installation provides personal space in busy urban environments

#architecture

inside, each individual can stare at the sky surrounded by hanging translucent orange membranes.

inside, each individual can stare at the sky surrounded by hanging translucent orange membranes.

poeceptible by xiaobi pan transforms ancient chinese poetry into a VR experiencepoeceptible by xiaobi pan transforms ancient chinese poetry into a VR experience

aug 09, 2019

poeceptible by xiaobi pan transforms ancient chinese poetry into a VR experience

#art

viewers can navigate the 4D poetic landscape in their own way, seeing, hearing, touching and feeling the poem in an abstract sense.

viewers can navigate the 4D poetic landscape in their own way, seeing, hearing, touching and feeling the poem in an abstract sense.

apple taps carsten höller, nick cave and more for interactive AR ‘art sessions’ across the globeapple taps carsten höller, nick cave and more for interactive AR ‘art sessions’ across the globe

jul 31, 2019

apple taps carsten höller, nick cave and more for interactive AR ‘art sessions’ across the globe

#art

called [AR]t walk, participants will be able to experience digital pieces from contemporary artists brought to life in physical spaces.

called [AR]t walk, participants will be able to experience digital pieces from contemporary artists brought to life in physical spaces.

morpholio augmented reality app lets you place iconic furniture designs in situmorpholio augmented reality app lets you place iconic furniture designs in situ

jul 25, 2019

morpholio augmented reality app lets you place iconic furniture designs in situ

#design

users can study pieces from marcel breuer and david adjaye in incredible detail before placing them in any environment.

users can study pieces from marcel breuer and david adjaye in incredible detail before placing them in any environment.

travel to the moon with laurie anderson's virtual reality installationtravel to the moon with laurie anderson's virtual reality installation

jul 16, 2019

travel to the moon with laurie anderson’s virtual reality installation

#technology

the installation takes visitors on a 15-minute journey that includes scenes of constellations in the shape of extinct life forms, plastic pollution and nuclear waste.

the installation takes visitors on a 15-minute journey that includes scenes of constellations in the shape of extinct life forms, plastic pollution and nuclear waste.

gucci introduces iOS app that lets you try shoes on using augmented realitygucci introduces iOS app that lets you try shoes on using augmented reality

jun 26, 2019

gucci introduces iOS app that lets you try shoes on using augmented reality

#technology

gucci has introduced a feature on its app that lets users virtually ‘try on’ its ace sneakers, a mainstay of the house’s collection.

gucci has introduced a feature on its app that lets users virtually ‘try on’ its ace sneakers, a mainstay of the house’s collection.

tin&ed host virtual dance party and invite designers from around the worldtin&ed host virtual dance party and invite designers from around the world

jun 19, 2019

tin&ed host virtual dance party and invite designers from around the world

#art

launched during design indaba 2019, ‘we come in peace’ is an evolving digital installation that explores the relationships between humans, nature and technology.

launched during design indaba 2019, ‘we come in peace’ is an evolving digital installation that explores the relationships between humans, nature and technology.

google celebrates pride with giant digital monument commemorating stonewallgoogle celebrates pride with giant digital monument commemorating stonewall

jun 05, 2019

google celebrates pride with giant digital monument commemorating stonewall

#technology

the living monument features thousands of colorful fragments containing pride stories, including digitized historical artifacts and photos and messages added by people around the »

the living monument features thousands of colorful fragments containing pride stories, including digitized historical artifacts and photos and messages added by people around the world.

minecraft earth uses augmented reality to let players build in the real worldminecraft earth uses augmented reality to let players build in the real world

may 20, 2019

minecraft earth uses augmented reality to let players build in the real world

#technology

designed for iOS and android, minecraft earth hopes to build on the success of games such as pokémon go.

designed for iOS and android, minecraft earth hopes to build on the success of games such as pokémon go.

designers create ‘holographic reality’ megastructures that host collective experiencesdesigners create ‘holographic reality’ megastructures that host collective experiences

may 18, 2019

designers create ‘holographic reality’ megastructures that host collective experiences

#readers

behruz hairullaev, brandon muir, nicholas licausi propose a revolutionary concept unlike the current individualistic vr/ar technologies.

behruz hairullaev, brandon muir, nicholas licausi propose a revolutionary concept unlike the current individualistic vr/ar technologies.

gonzales-foerster explores VR's endless space at venice art biennale 2019gonzales-foerster explores VR's endless space at venice art biennale 2019

may 17, 2019

gonzales-foerster explores VR’s endless space at venice art biennale 2019

#art

‘there is a magical moment when you come out of VR,’ says dominique gonzales-foerster, whose artwork depicts an abstract, responsive, meditative environment.

‘there is a magical moment when you come out of VR,’ says dominique gonzales-foerster, whose artwork depicts an abstract, responsive, meditative environment.

NIKE app now uses AR to scan and measure your feet with perfect accuracyNIKE app now uses AR to scan and measure your feet with perfect accuracy

may 10, 2019

NIKE app now uses AR to scan and measure your feet with perfect accuracy

#technology

the app collects 13 data points mapping your foot morphology for both feet within a matter of seconds.

the app collects 13 data points mapping your foot morphology for both feet within a matter of seconds.

curiosity displays products using augmented reality at hipanda streetwear store in tokyocuriosity displays products using augmented reality at hipanda streetwear store in tokyo

apr 30, 2019

curiosity displays products using augmented reality at hipanda streetwear store in tokyo

#architecture

the store combines different interactive experiences, some digital and others analogue.

the store combines different interactive experiences, some digital and others analogue.

danish studio POINT creates a multimedia experience in debut exhibition in copenhagendanish studio POINT creates a multimedia experience in debut exhibition in copenhagen

apr 29, 2019

danish studio POINT creates a multimedia experience in debut exhibition in copenhagen

#architecture

POINT included a VR experience, displayed other office projects, and created a textile installation in first solo exhibition.

POINT included a VR experience, displayed other office projects, and created a textile installation in first solo exhibition.

gilles retsin fuses augmented reality with timber construction at the royal academy londongilles retsin fuses augmented reality with timber construction at the royal academy london

apr 11, 2019

gilles retsin fuses augmented reality with timber construction at the royal academy london

#architecture

the project explores how augmented reality could be used for fabrication, as opposed to simply visualisation.

the project explores how augmented reality could be used for fabrication, as opposed to simply visualisation.

burger king encourages users to 'burn' rival ads in augmented reality campaignburger king encourages users to 'burn' rival ads in augmented reality campaign

mar 21, 2019

burger king encourages users to ‘burn’ rival ads in augmented reality campaign

#technology

mobile users can overlay digital images of a blazing inferno to ‘burn away’ competitors’ ads to reveal a mobile coupon for a free whopper sandwich.

mobile users can overlay digital images of a blazing inferno to ‘burn away’ competitors’ ads to reveal a mobile coupon for a free whopper sandwich.

experience t-rex in immersive virtual reality at the american museum of natural historyexperience t-rex in immersive virtual reality at the american museum of natural history

mar 05, 2019

experience t-rex in immersive virtual reality at the american museum of natural history

#technology

designboom previews the monumental exhibition, which reveals the incredible story of the most iconic dinosaur in the world.

designboom previews the monumental exhibition, which reveals the incredible story of the most iconic dinosaur in the world.

wanna kicks lets you virtually try on sneakers before you buy themwanna kicks lets you virtually try on sneakers before you buy them

jan 31, 2019

wanna kicks lets you virtually try on sneakers before you buy them

#technology

‘AR commerce’ experiences like this keep you looking fresh before your kicks even arrive.

‘AR commerce’ experiences like this keep you looking fresh before your kicks even arrive.

mclaren's 'future grand prix' vision includes all-electric AI-powered racersmclaren's 'future grand prix' vision includes all-electric AI-powered racers

jan 24, 2019

mclaren’s ‘future grand prix’ vision includes all-electric AI-powered racers

#technology

codenamed MCLExtreme, mclaren’s vision takes into account artificial intelligence, autonomy, electrification and mixed reality.

codenamed MCLExtreme, mclaren’s vision takes into account artificial intelligence, autonomy, electrification and mixed reality.

BMW and the north face unveil superlight camper made of fabricBMW and the north face unveil superlight camper made of fabric

jan 09, 2019

BMW and the north face unveil superlight camper made of fabric

#technology

the ‘world’s most advanced, breathable, waterproof material’ allows for incredible porosity while still maintaining total waterproofness.

the ‘world’s most advanced, breathable, waterproof material’ allows for incredible porosity while still maintaining total waterproofness.

moncler genius collection comes to life in first augmented reality-enhanced bookmoncler genius collection comes to life in first augmented reality-enhanced book

oct 15, 2018

moncler genius collection comes to life in first augmented reality-enhanced book

#readers

department of new realities — the future-forward creative unit at W+K amsterdam — is redefining the way we experience books through a new publication for moncler.

department of new realities — the future-forward creative unit at W+K amsterdam — is redefining the way we experience books through a new publication for moncler.

explore frank lloyd wright's home and studio in immersive virtual realityexplore frank lloyd wright's home and studio in immersive virtual reality

sep 10, 2018

explore frank lloyd wright’s home and studio in immersive virtual reality

#architecture

virtual technology practices have partnered with the frank lloyd wright foundation to scan the architect’s winter home and studio, ‘taliesin west’.

virtual technology practices have partnered with the frank lloyd wright foundation to scan the architect’s winter home and studio, ‘taliesin west’.

vinyl records turn into 'music you can see' in new AR app by wieden + kennedyvinyl records turn into 'music you can see' in new AR app by wieden + kennedy

aug 08, 2018

vinyl records turn into ‘music you can see’ in new AR app by wieden + kennedy

#readers

part music video, part interactive sleeve design, the ‘necessary explosion ‘app interprets the artist’s internal mindscape into sculptures of explosions, rainbows, skulls, »

part music video, part interactive sleeve design, the ‘necessary explosion ‘app interprets the artist’s internal mindscape into sculptures of explosions, rainbows, skulls, flowers, and waves.

kai lets you control any digital device by tracking your hand and finger gestureskai lets you control any digital device by tracking your hand and finger gestures

jul 03, 2018

kai lets you control any digital device by tracking your hand and finger gestures

#readers

the smart wrist band is compatible with any bluetooth-enabled device including laptops, TV, VR/AR, and even drones.

the smart wrist band is compatible with any bluetooth-enabled device including laptops, TV, VR/AR, and even drones.

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