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MarTech – Toolbox.com

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We’re well past the point of “peak third-party.” Customers are spending more to acquire and use third-party data, but getting worse results than before. Customer acquisition…

Wednesday September 18, 2019

Article

Wednesday September 18, 2019

We’re well past the point of “peak third-party.” Customers are spending more to acquire and use third-party data, but getting worse results than before. Customer acquisition costs are rising as a result, and privacy regulations like GDPR and CCPA will ensure that this trend continues.

Article

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Many marketers find it difficult to make the most of their related investments. Indeed, finding the best CDP for your company’s specific needs can be surprisingly difficult.

Monday September 16, 2019

Article

Monday September 16, 2019

Many marketers find it difficult to make the most of their related investments. Indeed, finding the best CDP for your company’s specific needs can be surprisingly difficult.

Article

digital fingerprint composed of binary numbers on a 3d grid

On one hand, consumers expect brands to maintain total privacy of their personal data. Yet, they also want to receive personalized marketing material tailored to their…

Wednesday August 28, 2019

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Wednesday August 28, 2019

On one hand, consumers expect brands to maintain total privacy of their personal data. Yet, they also want to receive personalized marketing material tailored to their specific interests, which can only be achieved by having access to that personal data.

Article

man standing in front of futuristic holographic user interface

Ultimately, CDPs are marketing game-changers, helping brands to make use of the most important consumer data at a time when becoming overwhelmed by data is the norm.

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Ultimately, CDPs are marketing game-changers, helping brands to make use of the most important consumer data at a time when becoming overwhelmed by data is the norm.

Article

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While many of us are aware of these platforms, too few of us understand the key differences between a DMP and a CDP. They may sound similar — and they even share some common…

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While many of us are aware of these platforms, too few of us understand the key differences between a DMP and a CDP. They may sound similar — and they even share some common attributes — but these systems vary in many ways.

Enhanced Point-of-Sale Designed for Restaurant Venues

A recent report from ResearchAndMarkets.com examines the future growth for point-of-sale (POS) terminals, including both the hardware and software. It projects that the…

Wednesday September 25, 2019

Article

robot answering text message on computer screen with circuitry background

Still, although conversational martech chat tools aren’t as popular as we may have expected, the report clearly found that we can expect the segment to grow fast as relevant…

Article

Still, although conversational martech chat tools aren’t as popular as we may have expected, the report clearly found that we can expect the segment to grow fast as relevant technologies continue to evolve and make these systems easier to access and incorporate.

Article

people interacting with charts and analyzing data

Yet, while marketing leader seem to agree that CDPs are the future that will transform their operations, the technology has far to go before it meets expectations. Indeed,…

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Yet, while marketing leader seem to agree that CDPs are the future that will transform their operations, the technology has far to go before it meets expectations. Indeed, 87% of marketers believe data remains their company’s most under-utilized asset. Why are so many CDP projects are failing?

Article

bar graph using US banknotes

I’ve heard fellow marketers say that “data is the new currency” more times than I can count in recent years. But what does that even mean? The mantra lacks definition. If…

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I’ve heard fellow marketers say that “data is the new currency” more times than I can count in recent years. But what does that even mean? The mantra lacks definition. If data is the new currency, how do I spend it? And what am I even buying with it?

The right combination of CRM and marketing automation enables in taking the full advantage of these platforms. It empowers in transforming and improving the way you engage…

Article

factory with conveyor belt of marketing icons leading to computer screen

In a competitive and saturated market, business leaders must ensure their marketing team gets it right off the bat. The cost of changing software or platform is high:…

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In a competitive and saturated market, business leaders must ensure their marketing team gets it right off the bat. The cost of changing software or platform is high: increased spend and a hit on both productivity and operations.

Article

man holding mobile device

As relevant marketing technologies continue to develop, though, organizations have more access to consumer data than ever before. We really are in the midst of a data…

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As relevant marketing technologies continue to develop, though, organizations have more access to consumer data than ever before. We really are in the midst of a data revolution (which will only intensify as 5G becomes ubiquitous).

Article

business people staring at giant crystal ball which says A.I. on it

AI, or artificial intelligence, is finding its way into every industry. Companies are eager to adopt it thanks to its ability to speed up processes, eliminate bottlenecks,…

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AI, or artificial intelligence, is finding its way into every industry. Companies are eager to adopt it thanks to its ability to speed up processes, eliminate bottlenecks, and even save money — but what should businesses be doing in preparation?

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How Long Until We All Use AI Sales Assistants?

Indeed, as any marketer following tech developments in our industry can confirm, artificial intelligence has been transforming digital marketing for a while now. With shiny…

Wednesday February 13, 2019

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Wednesday February 13, 2019

Indeed, as any marketer following tech developments in our industry can confirm, artificial intelligence has been transforming digital marketing for a while now. With shiny new developments in AI announced on a regular basis, I’ve become fascinated in the many ways they can be used to enhance a company’s marketing campaigns and overall operations.

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Should Marketers Invest In Chatbots.jpg

While live chat services aren’t the same as chatbots – that human element is missing – rapid development in recent years of the tech running these bots has made them ever…

Thursday January 31, 2019

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Thursday January 31, 2019

While live chat services aren’t the same as chatbots – that human element is missing – rapid development in recent years of the tech running these bots has made them ever more useful. Although they may not contribute to the bottom line as effectively as a live chat rep, chatbots can still offer similar boosts to sales.

Article

What Does 5G Mean for Marketers? Data, Data and More Data

Marketing leaders must update their martech stack to incorporate key technologies that can handle the 5G data inundation – think automation, AI, virtualization and cloud…

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Marketing leaders must update their martech stack to incorporate key technologies that can handle the 5G data inundation – think automation, AI, virtualization and cloud computing. Marketing leaders will do well to ensure they’re ready for the revolution so that their departments – and companies – aren’t struggling to catch up.

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Using Martech to Improve Your Marketing ROI.jpg

The time and money invested in martech enable a business to thrive and grow, almost effortlessly. Artificial intelligence (AI) is changing the marketing landscape in many…

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The time and money invested in martech enable a business to thrive and grow, almost effortlessly. Artificial intelligence (AI) is changing the marketing landscape in many ways as smart companies invest to stay ahead of the competition.

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Predictive Marketing Trends in 2018 and Beyond

Predictive marketing is more than just a buzzword in the modern marketing landscape. Let’s take a look at the various trends in predictive marketing in 2018 and beyond, and…

Wednesday December 12, 2018

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Wednesday December 12, 2018

Predictive marketing is more than just a buzzword in the modern marketing landscape. Let’s take a look at the various trends in predictive marketing in 2018 and beyond, and how artificial intelligence (AI) is changing the marketing landscape. We’ll use both of these pieces of information to determine where predictive marketing is going in the future.

New Marketing Tech Leverages Real Time Sales Data

AdStage, a San Francisco-based marketing technology company, has announced the release of a new product called AdStage Join. Join automatically connects ad data from the…

Saturday February 02, 2019

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Marketers Should Ensure Customer Data Platforms Are in Place

While most of us are aware of the data, knowing how to best utilize it is a different story. Whether we simply don’t know where to begin, or if our teams lack the tools…

Thursday November 29, 2018

Article

Thursday November 29, 2018

While most of us are aware of the data, knowing how to best utilize it is a different story. Whether we simply don’t know where to begin, or if our teams lack the tools required to connect multiple data silos, most marketing teams struggle to align their firms’ data management models.

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