August 1, 2019 |
by Maya Mikhailov
AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.
One year into a new SEO strategy, TripAdvisor’s SmarterTravel is seeing traffic increases of up to 70 percent for some brands.
Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.
Brand activation marketers have always busted boundaries. Show us what you’ve got—and take home a 2019 PRO Award.
Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.
December 3, 2018 |
by Greg Sobiech
Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.
November 27, 2018 |
by Pat Danial
SEO results can be improved by up to 10 times with a strong content marketing strategy.
Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
October 30, 2018 |
by Fernando Sabre
AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.
CHIEF MARKETER 200