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MarTech – ROI Metrics – Chief Marketer


cheetos jewelry AI

In the Age of AI, CMOs Still Need to Take Risks

August 1, 2019 | 
by Maya Mikhailov

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

smartertravel SEO

Focus on SEO Boosts Traffic for SmarterTravel

One year into a new SEO strategy, TripAdvisor’s SmarterTravel is seeing traffic increases of up to 70 percent for some brands.

idea digital transformation

Revenue Impact Biggest Benefit of B2B Digital Transformation

Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.

2019 PRO Awards

5 Tips to Win a Coveted 2019 PRO Award

Brand activation marketers have always busted boundaries. Show us what you’ve got—and take home a 2019 PRO Award.

martech retailers

Scalability Outweighs Martech Functionality for Retailers: Forrester

Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.

identity data

Identity Data and the Next Phase of Digital Marketing

December 3, 2018 | 
by Greg Sobiech

Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.


Content Strategies for Better SEO

November 27, 2018 | 
by Pat Danial

SEO results can be improved by up to 10 times with a strong content marketing strategy.

team people recession

Brands Aren’t Meeting Customer Experience Expectations: Survey

Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.

October’s B2B and Martech Top 10 Stories

Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.

AI video

Using AI to Inform Your Video Marketing Strategy

October 30, 2018 | 
by Fernando Sabre

AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.

PRO Awards


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