Imagine if the line between the virtual and the real simply didn’t exist.
Your classroom could become the cosmos.
The past could be as vivid as the present.
And the familiar could look like nothing you’ve ever seen.
With iPhone and iPad, those experiences are not only possible, they’re here. Augmented reality is a new way to use technology that transforms how you work, learn, play, and connect with almost everything around you. And this is just the beginning.
Welcome to a new world.
AR + Productivity
Super powers for routine tasks.
Augmented reality is incredibly useful for solving everyday problems. Measure real-world objects. See how furniture would look in your home. Or navigate complicated spaces without ever looking at a map. Now you can do things you couldn’t imagine before using augmented reality, and discover new ways of doing the things you need to get done today. Your to-do list has never been so interesting.
Bring it home before you buy it.
IKEA Place lets you imagine how products will look, feel, and fit in your home. Without ever having to open your front door.
A more powerful way to work.
GE is beginning to use augmented reality in a variety of ways, like enabling service workers to visualize industrial equipment and repair it with greater efficiency.
Fly to your gate.
American Airlines has developed an AR prototype that overlays real-time information on your surroundings at airport terminals. So you will be able to effortlessly find your way to a cup of coffee, the nearest restroom, and of course, your departing gate.
AR + Play
Fun that goes beyond the screen.
With augmented reality, the entire world around you is in play. Bring virtual monsters to life in your neighborhood park or on your kitchen counter. Or put on a mask to instantly join a costume party with friends halfway across the globe. By interacting with virtual objects as if they’re in your surroundings, you can immerse yourself in entertainment like you never imagined. The real world is about to get really fun.
My Very Hungry Caterpillar
Rediscover a childhood favorite.
Follow the transformation of your favorite caterpillar off the screen and into your living room as the popular children’s book character comes to life in the real world.
EVE: Project Galaxy
Explore a massive universe.
Colossal space stations, mysterious relics, and majestic planets await in the upcoming massively multiplayer online game by the creators of EVE Online.
Take a walk with a tyrannosaurus.
Open a portal to a prehistoric world and watch gigantic, realistic dinosaurs come to life as they roar, play, and inhabit your surroundings. Marvel at flying pteranodons or the mighty tyrannosaurus.
AR + Learning
Learn about the world. By changing how you see it.
Firsthand experience is one of the most powerful ways to learn. And with augmented reality, you can experience just about anything you can imagine. Break down the complicated mechanics of a car engine before touching a wrench. Or analyze the most minute bones of the human body without making a single incision. The possibilities for learning are virtually limitless.
An inner body experience.
Visualize the human body in intricate detail to learn more about its every part. See the human lung up close, analyze how joints fit together, or just count up all those little bones in your hand.
WWF Free Rivers
Virtually shape the natural world.
Control the flow of a river to see how these waterways affect the lives of animals, plants, and people. See what happens when you put up a dam, and experiment with different ways to keep the river and its dependents healthy.
Amphibian anatomy revealed.
Explore the intricate anatomical systems of a frog. Peel back the layers to examine each individual organ and learn about the phases of amphibian life — from egg to tadpole to full-fledged frog.
AR + iPhone + iPad
The technology that makes AR a reality.
Apple hardware and software have always been designed together for the best experience possible. Now that experience includes augmented reality like you’ve never seen it before. iPadOS, iOS 13, and ARKit 3 take advantage of the powerful hardware in iPhone and iPad to bring the virtual world seamlessly into the real world.
AR gets so real you can share it with friends.
ARKit 3 makes it possible for developers to create augmented reality experiences that you can enjoy simultaneously with friends. Save and return anytime to pick up right where you left off. And easily send AR objects through Messages and Mail to be viewed in the real world.
Cameras that reveal more of your world.
iPhone and iPad have been custom-tuned with cameras that are great for shooting in low light and at 60-fps video — the perfect speed for augmented reality applications. And optical image stabilization enables greater visual clarity, so virtual elements can appear more naturally in your environment.
Graphics and performance that take your reality further.
A13 Bionic isn’t just the most powerful and smartest chip ever in a smartphone — it’s also made for AR. CPU efficiency cores provide enormous processing power to support AR experiences. And the image signal processor enables real‑time lighting estimation, making virtual objects appear incredibly realistic.
Motion tracking made for seamless movement.
Effective motion tracking is the key to maintaining the magic of AR. When interacting with a virtual object as if it’s in the real world, your iPhone or iPad has to accurately characterize the position of the object in relation to itself. That’s why iOS and iPadOS have been designed to precisely account for the distance between the motion sensors and cameras in every iPhone and iPad — as well as your device’s place in the world around you.
Discover more AR experiences on the App Store.
New apps that take advantage of the power of AR are being developed all the time. And many of your favorite apps are adding new AR features. Find them all now on the App Store.
Bring some wonder to the world with ARKit 3.
ARKit 3 and RealityKit are cutting‑edge frameworks that makes it easy for developers to create captivating augmented reality experiences for iPhone and iPad. Start making something to marvel at today.
Find out if your iOS or iPadOS
device supports AR.*
- iPhone 11
- iPhone 11 Pro
- iPhone 11 Pro Max
- iPhone XSiPhone ten s
- iPhone XS MaxiPhone ten s Max
- iPhone XRiPhone ten r
- iPhone X
- iPhone 8
- iPhone 8 Plus
- iPhone 7
- iPhone 7 Plus
- iPhone 6s
- iPhone 6s Plus
- iPhone SE
- iPad Pro
- iPad Air
- iPad mini
- iPod touch